As the female founders of Circle Edge Athleisure, we are marking International Women’s Day 2025 by reflecting on our business journey so far. A business which is built on our dedication and determination to empower women through athletic casual wear.
Our mission focuses on developing flexible high-performance athleisure products which empower women throughout their daily roles from the workplace to fitness activities.
The Strength of Partnership & Purpose
- Founded by women, for women—Circle Edge was born from our shared vision of blending health, wellness, and fashion into a dynamic athleisure line.
- Power in collaboration—Each of us brings unique strengths to the brand and have formed a partnership rooted in trust, empowerment, and shared ambition.
- Work-life balance reality—As entrepreneurs and mothers, we understand first hand the art of juggling careers, family, and self-care, we always support one another in this juggle, and have made it our mission to design fashion that moves seamlessly with modern women like ourselves.
- Women supporting women—We recognise the women who inspire and uplift us, and the role many have played in our business journey; through mentorship, community, and shared experiences.
A Journey of Achievements & Growth
From our first vision, transformed into an active retail brand which officially launched in October, we are proud of what we have achieved as a team.
Our Athleisure Wear has received an overwhelmingly positive response from our community which strengthens our commitment to developing high-quality functional athleisure wear which women feel confident wearing.
Understanding the Modern Woman
Today’s women take on multiple responsibilities, from work commitments through to school run, and from exercise classes and social gatherings.
This multi-dimensional lifestyle motivated our designs for athleisure wear that meets all the needs of the modern woman:
- Performance enhancing leggings that stay in place without falling down & causing frustration.
- A fashionable twist on track pants, offering classic comfort combined with a modern, and smart look suitable for exercise and professional work settings.
- Our top layer fashion pieces include multi-functional hoodies to meet all your needs and more and vests with reversible neck lines. Premium material choices and flexible sizing ensures you always look your best.
Inclusivity at Our Core
- We embrace women’s individuality; our development process includes a diverse range of fit models & product testers so we can create clothing that fits different body types and sizes, as well as lifestyles.
- Our leggings move with your body instead of creating resistance, so you get the best fit and support during all types of physical activities.
- Our athleisure collection is designed to be worn in multiple settings, adjusting to both professional environments and workout sessions as well as every day casual life.
Empowering Women Beyond Fashion
- Female-led supply chain—We are proud to actively collaborate with women in senior roles, ensuring leadership representation across our production process.
- Breaking industry barriers—Spending over 15 years in fashion, we’ve seen the lack of opportunities for women in decision-making positions—and we’re committed to changing that.
- Encouraging female sports participation—We celebrate every woman’s achievements—big or small—inside and outside the gym!
The Future of Circle Edge & Women’s Empowerment
Our mission extends beyond athleisure as we work to create a movement of empowerment and community. We are dedicated to creating high-quality Athleisure Wear that reflects your strength, style, and individuality. We strive to operate as a brand which uplifts women, because the world still holds many obstacles for us.
Together, let’s continue to break barriers, support one another, and embrace being women in today’s society. Thank you for being a part of our Circle Edge family, we look forward to growing together as we continue to empower each other to ‘keep going’.
Here’s to Strong Women Everywhere
May we know them, may we be them, and may we empower them—every step of the way.
Jo & Roseanna